“Playback on DVRs in the top 25 markets is outpacing the national average by about 25% in adults 25-54. Time-shifting accounted for an average of 24.5% of all same-day viewing in Nielsen’s Local People Meter markets vs. 19.8% on the national level.”
“Playback on DVRs in the top 25 markets is outpacing the national average by about 25% in adults 25-54. Time-shifting accounted for an average of 24.5% of all same-day viewing in Nielsen’s Local People Meter markets vs. 19.8% on the national level.”