Modern blockbuster planning is less about art and more about a so-called tourism offering where the words “impressionist”, “Monet”, “masterpiece” and “Picasso” spell instant audience. Everything else is a hard sell.
Modern blockbuster planning is less about art and more about a so-called tourism offering where the words “impressionist”, “Monet”, “masterpiece” and “Picasso” spell instant audience. Everything else is a hard sell.