Google Bought Frommers, & The Brand Died – But The Founder Bought It Back

“Last year, Google paid about $23 million for the brand, saying that it would incorporate the Frommer’s content from its books, mobile apps and Web site into local reviews. This year, it sold the brand back to Mr. Frommer for an undisclosed price. By the end of 2014, Mr. Frommer expects to release as many as 80 books. “