“In the mad rush to commercialize the new EEG technology, the neuromarketing researchers are currently gleefully painting over the logical and technical cracks in their methods with glossy results graphs and 3-D pie charts.”
“In the mad rush to commercialize the new EEG technology, the neuromarketing researchers are currently gleefully painting over the logical and technical cracks in their methods with glossy results graphs and 3-D pie charts.”