“RSC productions played to 1.5 million worldwide in 2012/13, generating a total box office of £31.6 million, up from £18.1 million in 2011/12 (which was itself up from £8.3 million in 2010/11 when the RSC’s Stratford theatres were running a reduced operation). The improved box office has helped the RSC increase its percentage of self generated income to 73% – from 67% in 2011/12 and 52% in 2010/11.”