Band Finds Out Where Its Music Is Most-Pirated, Then Plays Concerts There (And Makes Millions)

“Having an accurate real time snapshop of key data streams is all about helping inform people’s decision making. If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’.”