On the Broadway of the 21st century, especially in the very risky and very expensive arena of musicals, it’s not enough just to have a gimmick. If you want the crowds to come, you gotta have a brand name.
On the Broadway of the 21st century, especially in the very risky and very expensive arena of musicals, it’s not enough just to have a gimmick. If you want the crowds to come, you gotta have a brand name.