“I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services.” Ethan Zuckerman, who wrote the code for the very first pop-up ad, points out some downsides of the ad-based business model and argues that there’s still time to come to Jesus work out a better system.
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