“Data analytics in support of human decision making, however, has one flaw — the human. This weak link in the data-driven agility chain becomes apparent as we move to Big Data: as the data grow so too do the results of the analyses, and yet people have a limited attention span and with it, the ability to process information. It doesn’t matter how wonderful the reports your newfangled Big Data tool generate if no one has the time or predilection to read them — or even worse, understand them.”