If Theatre Is Going To Be Relevant, It Needs Better Technology

“We need technology to be fully focused on how to improve the live experience. Like: Get me to my seat faster, make the actors more excited, give me stuff that makes being in the venue better. I don’t think live events are going anywhere. I’ve doubled down. This is my business and my life, but we’re becoming irrelevant because we have to figure out how to remain relevant in peoples’ lives. And technology is a part of that.”