“The name of [this] ‘new attention disorder’ sounds like an Onion-style parody … It also sounds like a classic case of disease mongering: blurring normality with sickness to boost drug companies’ bottom lines. … Disease mongering is a tough concept to define – but if it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. What we have here seems to be a duck egg.”