“The company’s Instagram and Twitter handles are both still @Madewell1937, and its LinkedIn page says, ‘Madewell was started in 1937 as a workwear company, and we’re always looking to the brand’s roots for inspiration.’ This is, to put it mildly, baloney. Madewell as it stands today has almost nothing at all to do with the company founded by my great-grandfather almost 80 years ago.”