“Let us look, then, at these case studies of how stale bread becomes fresh and familiar sweets take mutant forms, and ask why people line up at an ungodly hour to eat sweets that taste odd and look new. Is the pretzel croissant the forerunner of the Cronut or merely its parallel creature? Is the Cronut a craze that, like the designer cupcake, is doomed to walk the avenues briefly and then die in shame and embarrassment, or is it a true contribution – as the croissant and the doughnut and the pretzel all were in their day – and likely to become part of the common cupboard?”