What Is – And Isn’t – Clickbait?

“The Oxford English Dictionary defines clickbait thusly: ‘(On the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.’ More colloquially, Josh Benton of Harvard’s Neiman Journalism Lab defined clickbait on Twitter (on the Internet) as ‘noun: things I don’t like on the Internet’.”