“Perhaps the best example of this phenomenon comes from FXX’s recent Simpsons marathon, which produced astounding results. The network screened more than 500 episodes back-to-back with 25 million unique viewers tuning in at some point and the average viewer watching 23 episodes. The ratings boost launched FXX from the 49th-ranked basic cable network for the 18- to 49-year-old demographic to the No. 1-ranked network for that period.”