“Results suggest that being entertained is not necessarily a universal driver, with significant variances in responses. In the visual arts sector, for example, audiences cited intellectual stimulation (45%) and inspiration (44%) as important drivers for attendance. More than a third (37%) of these visitors also stated that they attend art galleries because the visual arts are an important part of who they are, highlighting their personal identification with the artform as a significant factor in their decision to attend (more than for all other artforms).”