“According to the India Times, there’s a very real possibility India will have the largest number of Facebook users of any country by 2017. Also, WhatsApp’s user base broke 70 million in November of last year. That’s a lot of people sharing content. Put those figures next to the fact that between 2011 and 2013, Indian online video consumption doubled. According to a YouTube spokesperson, total watch time in India has grown 80% from 2014 to 2015. During that same time period, the amount of videos being uploaded in India has doubled.”