“Contrary to mainstream thought that content is shrinking, the tide is actually moving away from 140 characters and ephemeral photos, and toward long-form specialty content. According to a report from BuzzSumo, long-form articles are shared more than short-form articles — based on the company’s analysis of more than 100 million articles over eight months. The study found that, on average, articles with 3,000 to 10,000 words had 8,500 shares, whereas content with 1,000 words or less averaged 4,500 shares.”