“A great deal of event art is more about the event and the audience than it is about the art. The throng – the sight of people congregating – is being used to prove relevance, to demonstrate that cultural institutions are hip and popular. But in chasing the buzz and pursuing the people, the art – a poem, exhibition, orchestral work or a play – can get lost. The danger is once the novelty wears off there is little to show for it. The crowds will vacate.”