“Borrowing the idea from the digital currency bitcoin, Ethereum records information on a public database in a chronological way that prevents copying, tampering, fraud or deletion. It’s a new anonymous, decentralised, uncensored internet, and a new way of controlling and storing digital information. It’s not designed for music – it’s designed for whatever people want to use it for. One key aim is to create purer, more efficient markets. But it just so happens to be perfect for what Heap is planning.”