The Art World Seems To Have Fallen Under The Spell Of Marketers (Pssst! Don’t Listen To Them)

“At the risk of being dismissed as naïve, I’ll repeat: it takes eyes, ears, brains, and passion — not an art market degree — to run a culturally meaningful gallery. The problem with the ever-growing barrage of marketing schemes lies in the sentence they all open with: “Art is like any other business.” It isn’t. No two artists require the same approach; I have as many hats as I have artists. If only I was in the business of selling hats.”