it’s not that creative people are simply hopeless at relationships — or at least it’s not only that. “When you read the big headlines about creativity, it’s touted as the golden key to success for businesses, whether it’s small entrepreneurial ventures or the big behemoths. But there’s a cost, and the cost is that because you’re so infatuated by the limitless potential or ideas at the beginning of development . . . you’ve chewed up a lot of brain space.”