Magnetic Poetry, The Populist Product That Began With A Sneeze

“In the late 1990s, you couldn’t hunt for a snack in an American home without coming across a magnetic poem or two. But in the decades since the product first stuck itself to the collective consciousness, fridges nationwide have slowly begun shedding their words. The history of the form itself, though, goes back much farther than Kapell’s sneeze – and the increasingly digital future will likely only widen its reach.”