“There are still just 24 hours in a day, so if the tweens and teens are in front of a screen for 9 of those hours, and in school for say 6 of those hours, and sleep for seven of those hours (and they need at least that much sleep), and eat, exercise (maybe) or whatever else for the remaining two hours, then IF we want to get to them (and we can’t get to all of them in the schools, and not likely in their sleep), then we have to figure out how to get onto those screens they are in front of every day – television, YouTube, Instagram, video games, Vine, movies, social networks etc. etc. etc. because there is no other choice.”