Because we have the data, my friend, and they are sobering. As former Globe editor-in-chief John Stackhouse reports in his new book, when the paper analyzed its online traffic, they found that fully 40 per cent of the paper is read by fewer than 1,000 people. This benighted, much-ignored category includes “baseball, tennis and theatre reviews” – basically, a lot of arts and culture coverage. Including, probably, this book review.