“Eckstein started her company, Her Universe, in 2009 after searching for a Star Wars T-shirt at a comic book convention. Unable to find anything suited for women, she instead saw an opportunity to target an overlooked consumer. Her company has since expanded from convention and Internet sales to include retail partners like Hot Topic and, starting in March, Kohl’s, which will sell a line of Her Universe active wear. Now, Mrs. Eckstein sees another opportunity, this time as a publisher of sci-fi novels written by women.”