Nielsen Faces Sharp Criticisms Over The Way It Measures TV Viewership

“Nielsen, the 93-year-old company that has long operated an effective monopoly over television ratings in the United States, is facing blistering criticism from TV and advertising executives who see it as a relic of television’s rabbit-ears past as the digital revolution transforms how people consume entertainment. New competition — notably the $768 million merger this week of the media measurement companies comScore and Rentrak — is forcing Nielsen to evolve.”