Spanish Town Loved The Tourists Attracted By Botched Fresco Restoration. How Do We Keep Them Coming?

“Borja Mayor Eduardo Arilla said 160,000 people had come to see the fresco since the story of Cecilia Gimenez’s restoration of a Christ fresco in a town sanctuary went viral in 2012. He said with the new center, the town hoped to keep attracting up to 30,000 visitors annually.”