“We have been so apologetic in this, what we call classical music, that we say: ‘You don’t have to know anything, you don’t have to have any background, you don’t have to have any frame of reference, just come with an open mind, and you’ll love it. It doesn’t quite work like that. Because if I go to an American football game not knowing anything about the rules – as, I have to admit, I don’t – it’s totally meaningless.”