To Solve The Most Difficult Problems, Maybe Try Solving Something Else Instead? (It’s Called Lateral Innovation)

“Watching what my colleagues do, and understanding why they do it, has convinced me that brute force alone will not innovate the technologies that will enable human civilisation to become an effective arbiter of this planet and her resources. The solution requires tapping into the same impractical, impatient, passionate drive that spurred the video-game-fuelled GPU revolution. And although that kind of lateral innovation cannot be instituted forcibly, it can be recognised and fostered.”