The Future Of Music Is Streaming. Or So We Thought?

“A YouGov survey last week produced the interesting statistic that only 6 per cent of 35-55 year olds subscribe to a music streaming service. As you’d expect, 16 per cent of 14-34 year olds have subscriptions, and only 3 per cent of those over 55 are signed up. Still, that Gen X figure sticks out a little. The reasons put forward for disliking streaming include complexity of existing services, the subscription angle, and the fact that CDs and radio are easier to use.”