Report: Live-Streaming To Movie Theatres Is A Gateway To Live Arts Attendance

“The Live Cinema in the UK Report 2016 defines live cinema as films augmented with additional activity, including soundtracks played live by musicians, site-specific screenings, and interactive singalongs. This is distinct from event cinema – such as live and recorded screenings of theatre and opera – though the two have a comparable economic impact. In 2014, Secret Cinema’s live cinema production of Back to the Future grossed £3.5m, while the National Theatre’s event cinema screenings of War Horse grossed £2.9m.”