Do Readers Still Care Which Magazine Published The Story They Just Read?

“As the internet solidifies its role as a leading news source amid continued declines in print, news organization homepages are losing traction. Magazine stories are increasingly unmoored from the outlets that published them, and from the brands that once all but guaranteed their legitimacy. In the US, more than 60 percent of social media users now access news through platforms like Facebook and Twitter, and news organizations harvest nearly half their traffic from social media.”