“For April Fools’ Day in 2014, Google created a ‘game’ in which users looked on Google Maps for Pokémon à la I Spy or Where’s Waldo. … Accompanying the game was a heart-pounding, highly produced video showing people out in the actual world climbing mountains, riding camels across the desert and taking to the sea in order to find Pokémon. The goal? To win a job as ‘Pokémon Master’ at Google.”