A Philadelphia Theatre Goes Pay-What-You-Wish (There Are Risks, Of Course)

“While their programming is exciting and admirable, these plays and their popularity are untested. There is always the chance new audiences will walk out unsatisfied and withhold their contributions. And how will this strategy reach Philadelphians who don’t already have Azuka on their radar? It’s one thing to offer up more accessible theatre, but if the same theatregoers are the only ones taking advantage, where’s the progress?”