“In the world of social media, Instagram may be an oasis, but as a collective creative project its size is staggering, almost beyond comprehension. In the past year, 30 billion photographs were uploaded. Eighty million go up every day. What does that even mean? The scale of Instagram beggars all attempts to describe it piecemeal. It’s a tidal wave of visual information sweeping away all the old shibboleths of art criticism as it comes to shore.”