New Horizons In Merch: Britain’s National Theatre Brands Its Own Line Of Stage Equipment

“National Theatre-approved backstage hardware products will be developed as part of a new relationship with theatrical goods supplier Flints. The tie-up means that props and carpentry departments at the NT will test new products for Flints, including paints and other prop-making tools, which will then be given an NT ‘stamp of approval’ and carried in Flints’ catalogue.”