“Fuller put his faith in technology as a means to tame the messiness of humankind. ‘I would never try to reform man – that’s much too difficult,’ Fuller told The New Yorker in 1966. Appealing to people to remedy their behaviour was a folly, because they’d simply never do it. Far wiser, Fuller thought, to build technology that circumvents the flaws in human behaviour – that is, ‘to modify the environment in such a way as to get man moving in preferred directions’. Instead of human-led design, he sought design-led humans.”