“A designer sees a problem, proposes a solution, makes a difference. Such tidy narratives fuel a reigning ideology in which every object, symbol or pool of information is just another design problem awaiting some solution. The thermostat, the fire extinguisher, the toothbrush, the car dashboard – all have been redesigned, whether anybody was clamoring for their alteration or not.” A deep dive into the thought, and the process, behind this makeover mania.