Last year the company announced it was moving to a festival format. General Director Kim Gaynor: “I don’t want to abandon our presence throughout the year. The festival I really believe in because a festival allows you to do things you can’t do in a regular season. But at the same time, we must maintain our traditional audience until they die or they go to Florida or Mexico to retire. We must do that because those audiences still are the lifeblood of the organization.”