Ottawa’s National Arts Centre To Invest Millions In Productions Elsewhere In Canada

The NAC Foundation has spent the past eight years raising capital for the fund, which now stands at more than $23-million. NAC president and CEO Peter Herrndorf said the fund is not meant to be a self-sustaining endowment. “We’ll invest $3-million a year for six or seven years, and if at the end of that period it is seen to have had an impact, we can fundraise from there … If it’s not a success, we’ll say, ‘This was an interesting way to approach it, maybe we’ll look for a different way.’ ”The main idea, Herrndorf said, is to put enough cash into the hands of artists to make an exponential difference in artistic outcomes. “We want to get as much of that money into artists’ hands as possible, as quickly as possible.”