Want To Reach New Audiences For Your Contemporary Dance? Stop Using Arty, Abstruse Titles

Lyndsey Winship, citing such examples as Siobhan Davies’s’ material/rearranged/to/be and Sidi Larbi Cherkaoui’s Babel(words) and m¡longa: “It’s the choreographer’s prerogative, of course, but in an art form that already feels distant and unreadable to some audiences, being wilfully abstruse in your labelling doesn’t exactly help. … It can feel as though artists are attempting to prove their cleverness and exclusivity when jargon actually functions as a barrier rather than an invitation.”