“As it stands, there is not only no incentive for the cable companies to not only expand far beyond the metropolitan areas where there are residences — it doesn’t make fiscal sense to go much further, which is why 43 percent of rural California residents have no broadband access — but there’s no real incentive for them to even innovate their products to provide better service for their existing customers. They’re getting their $50–80 a month for their substandard service anyway, as the only other choice is cutting the cord entirely.”