The magazine had abandoned print in 2010 but stayed online. But print now seems a viable strategy again. “This isn’t a return to Paste Magazine. We’re not reliant on getting 200,000 people to be part of our rate base so we can go sell ads to Ford, BMW and Jack Daniels. Though we do have some advertising in the quarterly, it’s a small portion of our model. We’re reliant on our subscribers to foot the bill for what we do.”