“Today the hottest ticket in San Francisco classical music is around the corner at SoundBox, a new performance venue, launched by the Symphony in 2014, that has turned a decidedly unglamorous, acoustically dreadful building into a place designed to attract an entirely new audience to the symphony. At SoundBox, the 500-person audience sits on low-slung ottomans and benches—or simply stands. You can get fancy cocktails and snacks like bacon caramel popcorn at the bar, any time. Looking for a printed program? Nope—just look at the SoundBox site on your phone.”