Crayola Asks Internet To Name Its Newest Color. So What Could Possibly Go Wrong?

Didn’t this lesson sail into clear view after the Boaty McBoatface imbroglio? Or five years ago, when Mountain Dew solicited names for a new apple-flavoured drink? That campaign, “Dub the Dew,” was hastily aborted when the company suddenly realized it might be forced to sell a beverage dubbed “Hitler Did Nothing Wrong.”