But is this ACTUALLY a bad idea? Hm. “The announcement comes after reports that the Upper East Side museum, which was the second-most-visited in the world last year and had a budget of roughly $300 million, is facing a budget shortfall of $10 million. Now, as it looks to capitalize on its collection in unconventional ways, the Met is hoping it can replicate the kind of viral success the Art Institute of Chicago enjoyed recently with its Vincent van Gogh-themed Airbnb partnership.”