“Many podcast trends continue to rise, from the percentage of the 12+ population that has heard the term podcasting (60 percent, up from 55 percent last year) to the percentage that has listened to a podcast (40 percent, up from 36 percent last year) to the percentage that has listened in the last month (24 percent, up from 21 percent last year) or last week (15 percent, up from 13 percent). And the term “listened to” isn’t a loose one. And overwhelming majority of listeners get through either all of a podcast (42 percent) or most of it (44 percent).”