“While older utopias often were predicated on returning to the virtues of an imagined past, a key figure behind this utopia of the new was Norman Bel Geddes, a theatre designer turned industrial designer. Bel Geddes is best known for designing the General Motors Futurama exhibit at the 1939 New York World’s Fair, a huge and hugely celebrated vision of the world of 1960, full of towering modernist skyscrapers in new cities and lots and lots of cars.”