The five “key creatives” for five shows up for best musical dish about the process. “The [studio-driven musical] is just a very different world. It’s a stable of people with properties that are trying to figure out what to do with them. Many of the ideas are very possible. And some of them are idiotic. I listen to what everyone here is saying about all the ideas they could come up with from scratch and think: ‘It must be lovely.’ It’s like I’m watching a zoo.”